Scale sequences · named-account ABM
Cold email campaigns
Draft and QA campaigns in Locatix. Execute in EmailBison. Verified leads only, dry-run attach, human launch. Scale cohorts vs named-account 1:1 — same playbook, different motion.
Two motions
Named-account ABM lives on the send queue. Scale campaigns use ICP / persona / hire-theme cohorts. Do not mix a closing RFx list into a generic sequence without a human looking.
What launch requires
Playbook copy SOP, conversion mechanism (only promise assets that exist), verified campaign-eligible contacts, sender warmup, four-eye. Attach-leads after dry-run map/verify/suppress.
After it is live
Scorecard: Scaling / Working / Pause / Too early. Replies classify in the inbox. Positive can create a HubSpot deal when configured. Domain pause stops colleagues at the same company. Nothing auto-books.